Sprint Service and Repair
Deardorff Communications implemented and manages a comprehensive employee and customer communication program for Sprint’s Service and Repair division. DC gave Nextel Service and Repair’s employee program a name and an identity back in 2003 and continues to manage all marketing aspects of this program for the merged Sprint Service and Repair organization. The program, which includes direct mail pieces, newsletters, a Web site, customer feedback programs, a Mystery Shopping program and employee training videos, has been rolled out to some 2000 locations, reaching over 6000 individuals. Over the three years that the program has been in place, employee satisfaction has increased from 69% to 82%, and customer satisfaction has risen from 75% to 81%.